Best of Benchmarks

Core web vitals help quantify the impact

Gen Z is buying... and they start on social

Commerce should thank reviews for growth - and there's more to come

The earlier days of subscription programs may be the hardest

The cost to attract a visitor are compounding.

Segment performance provides a unique campaign view

Products are the primary condition of your customers' love

Impressions, and spend, continue to swell.

Desks may be ubiquitous, but office dwellers aren't spending much time there

Letting frustration fester zaps the experience

Don't ignore the monster in your pocket

We've arrived at a standard page load metric

Attribution is an ever-moving target -- but what if you knew just a little more?

Here's the proof for mobile's influence on conversion rate

Despite share shifts, the conversion gap remains intact

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What we can learn from 75m square feet

Advantage+ Shopping Campaigns are changing the commerce landscape

The impact of returns on GMV

Are shoppers willing to spend green to go green?

Growth rates have become boring

RFM helps sift your customers into useful segments

Returns can create a margin pinch - maybe the customer will pay?!?!

The shopper doesn't belong to you.

Is word of mouth on an intermittant fast?

Have we found *enough* relevance?

Plus - some curiosities across site experience metrics

Platforms are stuffing more and more ads into your feed

Search usage stumbled

The harbinger of intent is somehow still overlooked

Inventory strategy may be the most important decision for retailers

Respect the differences in shopper disposition.