Best of Benchmarks, 2022

From tip to tail, here’s how the shopper journey unfolds.

Not all traffic is considered equal. Knowing your shopper requires knowing their source.

Traffic’s collapse has finally led to the inevitable - a digital (growth) drought.

Slow page loads have a rather predictable outcome.

Returns and exchanges are not simply an after(purchase) thought

Connecting shopper with product is at the heart of retail - and marketplaces are proving to be expert matchmakers.

SMS has emerged as a first-class channel. Here’s how productive it is.

In Comedy, Stocks, and Email, Timing Wins.

Top products may get the glory, while the long tail swells.

The data tells us that social traffic growth has flat-lined. Is a deeper dive needed?

The kinks in the supply chain have been worked out. Now the bad news: Inventory.

The PDP and Category Page have an outsized impact in organic search.

Cumulative Load Shift wreaks havoc on the shopper experience

Attrition soars with dissatisfied experiences – here’s how much.

The digital upside-down: with CAC rising, brands are turning to paid channels more.

Retail finds itself in unfamiliar territory - the flat (traffic) lands.

Shopper scroll rate proves that shoppers are meeting brands halfway.