
Best of Benchmarks, 2022
With only peak shopping remaining between now and the end of this volatile year, digital looks to find some stable ground and bask in the holiday glow.
Here's a look at what has shaped shopping this year.
Consider the Source
Not all traffic is considered equal. Knowing your shopper requires knowing their source.
Digital Drought
Traffic’s collapse has finally led to the inevitable - a digital (growth) drought.
Give ‘em what they want
Connecting shopper with product is at the heart of retail - and marketplaces are proving to be expert matchmakers.
SLOW-cial traffic?
The data tells us that social traffic growth has flat-lined. Is a deeper dive needed?
Supply (off-the) Chain
The kinks in the supply chain have been worked out. Now the bad news: Inventory.
The Pages of our (Search) Lives
The PDP and Category Page have an outsized impact in organic search.
To Pay or Not to Pay
The digital upside-down: with CAC rising, brands are turning to paid channels more.