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Eyes on Efficiency

Returns and exchanges are not simply an after(purchase) thought

As growth has tapered over the past 4 quarters, the focus has shifted to cost, and cost-control. 

While acquisition cost has been squarely in the CFO’s grip, fast-forwarding to the far end of the funnel finds another pocket of cost: returns.

With eCommerce accounting for a larger share of all commerce, the impact of returns is weighing more heavily than ever - especially in some key verticals.

Here’s a look through the eyes of Loop Returns as to where the returns are coming from, and how brands are turning returns into revenue.

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