Eyes on Efficiency
Returns and exchanges are not simply an after(purchase) thought
As growth has tapered over the past 4 quarters, the focus has shifted to cost, and cost-control.
While acquisition cost has been squarely in the CFO’s grip, fast-forwarding to the far end of the funnel finds another pocket of cost: returns.
With eCommerce accounting for a larger share of all commerce, the impact of returns is weighing more heavily than ever - especially in some key verticals.
Here’s a look through the eyes of Loop Returns as to where the returns are coming from, and how brands are turning returns into revenue.