Choosing the right tech needs to change. Analyst reports like waves and magic quadrants can help - as long as they evolve, too.

chat bots are coming for commerce. will this be another step in commerce conformity, or will brands build bots in their likeness?

DTC commerce culture has changed. Risk-taking - and with it, innovation - have been all but extinguished.

We’ve lost an important marketing constraint - cost. Without it, there's no audience prioritization. Here's how to get it back.