Rick Kenney
We've come a long way, CDPs
Choosing the right tech needs to change. Analyst reports like waves and magic quadrants can help - as long as they evolve, too.
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Rick Kenney
Feb 213 min
Bots and the race to commerce conformity
chat bots are coming for commerce. will this be another step in commerce conformity, or will brands build bots in their likeness?
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Rick Kenney
Nov 2, 20233 min
Is DTC commerce culture killing conversion
DTC commerce culture has changed. Risk-taking - and with it, innovation - have been all but extinguished.
54 views0 comments
Rick Kenney
Oct 4, 20232 min
Is RFM coming out of retirement?
We’ve lost an important marketing constraint - cost. Without it, there's no audience prioritization. Here's how to get it back.
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Rick Kenney
Sep 27, 20232 min
Thought Leadership Thorns
Taking aim at the ugly survey questions that provide shapeless, contradicting, and misguided responses… and awful headlines.
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Rick Kenney
Sep 20, 20233 min
Insights Retro - 2023 Q3 - Commerce in transition
Sunsets here on the east coast are already beating 7pm local time, and summer officially concludes across the Northern Hemisphere this...
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Rick Kenney
Sep 12, 20232 min
Service: The Cost of *Earning* Business
Customer service is often framed as 'the cost of doing business' - here's what it is actually the cost of earning business.
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Rick Kenney
Mar 22, 20233 min
What are they (Shop)talking about?
The sun set on the metaverse, but this year brings a new buzz-worthy topic.
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Rick Kenney
Nov 21, 20229 min
Where Benchmarks Go Wrong
benchmarks are powerful, but these mistakes can derail a terrific - and high effort initiative.
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Rick Kenney
Sep 12, 20224 min
Welcome to the Digital Reset.
Digital needs a reset - marketing channels and their traffic contribution need to be reconsidered. SMS has earned a new expectation.
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Rick Kenney
Jul 29, 20222 min
The Best of Benchmarks have arrived.
The best of benchmarks for the first half of this year are here. Here are the metrics that are shaping eCommerce, Marketing, and Service.
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Rick Kenney
Jun 7, 20223 min
Salesforce Connections … your unofficial guide is here
Salesforce Connections … your unofficial guide is here. Here's the content you should consume... and what to expect.
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Rick Kenney
May 18, 20223 min
The Impact of 3rd Party Technologies on Site Speed
eCommerce wouldn't be what it is without 3rd party innovation. When unchecked, those 3rd parties have a hidden cost - slow performance.
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Rick Kenney
May 6, 20223 min
Mobile and Social Momentum has faded
The most recent eCommerce data suggests a plateau. What happened to mobile and social?
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Rick Kenney
Apr 27, 20223 min
Light through the Shadows: Insights highlight the evolving state of eCommerce
Shadows have emerged across tech and digital. Will brands be able to shine through the darkness?
151 views0 comments
Rick Kenney
Apr 13, 20223 min
Benchmark Blast: Shopper tracks
Shoppers' digital footprints are changing -- here's what shopper activity tells us about their site experience.
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Rick Kenney
Mar 23, 20223 min
Down by the Bay -- ShopTalk 2022
ShopTalk is here -- Here’s a quick take on what will make this show great, and what you can do to make it better.
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Rick Kenney
Mar 11, 20226 min
Anatomy of the Shopper Journey
The shopper journey is truly a winding one, fraught with twists and turns. This anatomy of the journey provides a view of 'how am I doing?'
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Jenn MacFarlane
Mar 7, 20222 min
On the Mark: No Mo(bile) Excuses and Members Only
February's best of benchmarks spans the lifecycle from the on-site journey (and mobile's failings) to the power of subscription.
17 views0 comments
Jenn MacFarlane
Mar 2, 20223 min
Tales from the Edge of the Journey: Checkout
Beyond the numbers, what will it take to really make the most of the checkout experience.
38 views0 comments
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