vinyl texture.png

The Best of Benchmarks, 2021 edition

We're spinning benchmarks, honoring the year that was 2021 and all the piping hot stories from across commerce. Here are the year's greatest hits.

Track 01

The Value of One Second

The need for speed is real. Here's why.

The Value of One Second

Track 02

An Emerging Middle Class of Sellers

An emerging middle class of sellers has changed the enterprise marketplace landscape.

An Emerging Middle Class of Sellers

Track 03

Into the Unknown

Do you know your anonymous shoppers?

Into the Unknown

Track 04

Which Pop(-Up) Rocks?

Love 'em or loathe 'em, pop-ups help connect merchants with shoppers.

Which Pop(-Up) Rocks?

Track 05

Heavyweight Strength, Lightweight Speed

Merchants have been conditioned to trade-off innovation strength for speed. No more.

Heavyweight Strength, Lightweight Speed

Track 06

What are you waiting for?

Getting in touch with customer service takes time -- how much?

What are you waiting for?

Track 07

Seller Lifetime Value

The new must-measure-metric for marketplace operators.

Seller Lifetime Value

Track 08

It's How You Finish

What happens at the edge of the journey?

It's How You Finish

Track 09

Asking a Better Question

Why the most FAQ is the worst question.

Asking a Better Question

Track 10

Tapping Back and Forth

The taps tell the story of Insta-gagement.

Tapping Back and Forth

Track 11

The True Cost of Shipping

What happens with Fee shipping?

The True Cost of Shipping

Track 12

Anatomy of the Buyer's Journey

These two pages dominate the buyer's journey.

Anatomy of the Buyer's Journey

Track 13

The Mobile Plateau

Mobile’s share-grabbing ways appear to have come to a halt.

The Mobile Plateau