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The Best of Benchmarks, 2021 edition

We're spinning benchmarks, honoring the year that was 2021 and all the piping hot stories from across commerce. Here are the year's greatest hits.​

Track 01

The Value of One Second

The need for speed is real. Here's why.

The Value of One Second
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Track 02

An Emerging Middle Class of Sellers

An emerging middle class of sellers has changed the enterprise marketplace landscape.

An Emerging Middle Class of Sellers
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Track 03

Into the Unknown

Do you know your anonymous shoppers?

Into the Unknown
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Track 04

Which Pop(-Up) Rocks?

Love 'em or loathe 'em, pop-ups help connect merchants with shoppers.

Which Pop(-Up) Rocks?
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Track 05

Heavyweight Strength, Lightweight Speed

Merchants have been conditioned to trade-off innovation strength for speed. No more.

Heavyweight Strength, Lightweight Speed
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Track 06

What are you waiting for?

Getting in touch with customer service takes time -- how much?

What are you waiting for?
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Track 07

Seller Lifetime Value

The new must-measure-metric for marketplace operators.

Seller Lifetime Value
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Track 08

It's How You Finish

What happens at the edge of the journey?

It's How You Finish
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Track 09

Asking a Better Question

Why the most FAQ is the worst question.

Asking a Better Question
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Track 10

Tapping Back and Forth

The taps tell the story of Insta-gagement.

Tapping Back and Forth
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Track 11

The True Cost of Shipping

What happens with Fee shipping?

The True Cost of Shipping
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Track 12

Anatomy of the Buyer's Journey

These two pages dominate the buyer's journey.

Anatomy of the Buyer's Journey
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Track 13

The Mobile Plateau

Mobile’s share-grabbing ways appear to have come to a halt.

The Mobile Plateau
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