You don’t know most of your visitors. 75% of all your site visitors are anonymous. All told, this group makes up 82% of all visits. By a landslide, the number of unknown shoppers carries site traffic. But don’t let that discourage you. A closer look reveals that there is some very encouraging news — you know more about the unknown than you might think. It turns out that the returning anonymous shoppers are big consumers – this group of 11% of visitors delivers 30% of all of your visits.