We’ve lost an important marketing constraint - cost. Without it, there's no audience prioritization. Here's how to get it back.

Sunsets here on the east coast are already beating 7pm local time, and summer officially concludes across the Northern Hemisphere this...

Digital needs a reset - marketing channels and their traffic contribution need to be reconsidered. SMS has earned a new expectation.

The best of benchmarks for the first half of this year are here. Here are the metrics that are shaping eCommerce, Marketing, and Service.

January’s first batch of hits shared a rather dire industry perspective - vanishing traffic growth, rising acquisition costs, and...