Email Marketing

Rick Kenney

Oct 4, 20232 min

Is RFM coming out of retirement?

We’ve lost an important marketing constraint - cost. Without it, there's no audience prioritization. Here's how to get it back.

Rick Kenney

Sep 20, 20233 min

Insights Retro - 2023 Q3 - Commerce in transition

Sunsets here on the east coast are already beating 7pm local time, and summer officially concludes across the Northern Hemisphere this...

Rick Kenney

Sep 12, 20224 min

Welcome to the Digital Reset.

Digital needs a reset - marketing channels and their traffic contribution need to be reconsidered. SMS has earned a new expectation.

Rick Kenney

Jul 29, 20222 min

The Best of Benchmarks have arrived.

The best of benchmarks for the first half of this year are here. Here are the metrics that are shaping eCommerce, Marketing, and Service.

Jenn MacFarlane

Feb 13, 20222 min

On the Mark: Mr Brightside meets the Beastie Boys, January’s Hits, Disc 2

January’s first batch of hits shared a rather dire industry perspective - vanishing traffic growth, rising acquisition costs, and...