Give ‘em what they want

Connecting shopper with product is at the heart of retail - and marketplaces are proving to be expert matchmakers.

Amazon’s rise to retail powerhouse has been well documented, and drives praise for innovating across the shopper experience – from one-click checkout to Prime. Those innovations, though, would be hallow without the massive product assortment and buy-box battles that have driven billions of GMV.

And those two elements – assortment and choice – are delivering shopper-first success for retailers standing up their marketplaces.