Know When to Send
In Comedy, Stocks, and Email, Timing Wins.
Email marketers have been yelling it for years: relevant emails work. And the most important element of relevance is of course knowing ‘when’ to send – at the right moment of engagement in the shopper’s lifecycle.
Those core four triggered events – welcome, abandoned cart, abandoned browse, and post-purchase follow up – continue to make it rain for retailers, as the automated flows outperform standard campaigns for all key metrics - higher open rates, click rates, and conversion rates.
And for those old school email marketers, flows are the hip new term for triggered messages. Call ‘em what you will, automated messages trounce the batch ‘n blast messages that plug up our inboxes.