The data tells us that social traffic growth has flat-lined. Is a deeper dive needed?
The data tells us that social traffic growth has flat-lined.
But, is there a deeper story here? The impact of social has never seemed stronger. Even while acquisition costs have grown. The true story of social may encompass far more than source=social. Are shoppers choosing to pop a browser and go direct to the site after a social impression? Is there actually an in-social commerce story playing out. Is there simply an analytics limiter here, with more traffic attributed to other buckets of sources?
Regardless of hypothesis, the first glance tells us that a deeper dive into your social traffic is needed - is it really flat?