The Pages of our (Search) Lives

The PDP and Category pages are clearly the core of the eCommerce experience, contributing more than 70% of all page views.  

Their importance is felt earlier in the shopper journey - as the serve as the essential pages for attracting shoppers through organic search.

These two pages rise to the moment during search’s big milestone:

+ Crawls: PDPs account for more than 2 of every 3 crawled pages. These pages are the volume pages of course - as the product page is the atomic unit of the on-site experience.

+ Clicks: When it comes to delivering visits, the category page drives 1/3rd of your organic search volume. They are a search darling, loved by shoppers and google alike.

While PDPs may convert incredibly well, your traffic driving strategy must include a dedication to getting your category pages crawled. Leave no category page behind.

And… any discussion about search is incomplete without a nod to the powerhouse homepage, which drives nearly half of all search traffic.