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Anatomy of the Buyer's Journey

Yes, the entire shopper journey matters, but in the spirit of ruthless prioritization, the product detail page and category page are the pages that should duopolize attention. The category page connects, and the PDP converts - providing intimate opportunities to inspire and expose all the brand goodness to the shopper at the right time and place in their journey.

Combined, these two page types account for 70% of all page views.