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Cost of a visit keeps climbing

The cost of a visit keeps climbing.

It costs 9% more this year to attract someone to your site. Over the past two years, that cost has spiked 19%.



Traffic oxygenates digital—but it costs way more today than before. And for brands that don’t get it right? It’s fatal attraction.


If you’re a DTC brand, this is a wildly unfavorable condition.

But…

If you’re a commerce app or platform? Finally, something is going your way.


For those that start your pitch with ‘optimization’, the cost of a visit is your new first breath.


The rising cost of a visit is a gift to those sales and marketing teams that are searching for their raison d’être. Or at least a fresh hook for their next whitepaper.


But there’s a catch.


If you open with “the cost of a visit is up 19% over two years”, you better have a punchline that proves the actual value you provide.

⛔️Not an exaggerated case study. 

⛔️Not a bogus TCO study. 


✅Real value. And proof of it.


The million bitcoin ($102 billion at today’s value) question is:

What is your AI-powered, optimization-fueled innovative app actually worth to your customer?


The rising cost of a visit got you to the club, but to lift the velvet rope, get your value straight. 


(and the folks at Contentsquare get it - for some deep dives on value and to get your fill of digital experience 1’s and 0’s this year’s benchmark is here!

https://go.contentsquare.com/en/digital-experience-benchmark


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