Cost of a visit keeps climbing
The cost of a visit keeps climbing.
It costs 9% more this year to attract someone to your site. Over the past two years, that cost has spiked 19%.

Traffic oxygenates digital—but it costs way more today than before. And for brands that don’t get it right? It’s fatal attraction.
If you’re a DTC brand, this is a wildly unfavorable condition.
But…
If you’re a commerce app or platform? Finally, something is going your way.
For those that start your pitch with ‘optimization’, the cost of a visit is your new first breath.
The rising cost of a visit is a gift to those sales and marketing teams that are searching for their raison d’être. Or at least a fresh hook for their next whitepaper.
But there’s a catch.
If you open with “the cost of a visit is up 19% over two years”, you better have a punchline that proves the actual value you provide.
⛔️Not an exaggerated case study.
⛔️Not a bogus TCO study.
✅Real value. And proof of it.
The million bitcoin ($102 billion at today’s value) question is:
What is your AI-powered, optimization-fueled innovative app actually worth to your customer?
The rising cost of a visit got you to the club, but to lift the velvet rope, get your value straight.
(and the folks at Contentsquare get it - for some deep dives on value and to get your fill of digital experience 1’s and 0’s this year’s benchmark is here!
https://go.contentsquare.com/en/digital-experience-benchmark