What's expansion worth?

Sourcing real growth extends beyond your own site, expanding your digital footprint to attract shoppers wherever they are.

To do so, you need to put your products to work, ensuring they represent your brand and fit each channel’s and shopper’s needs.

Together, the total number of products you send and optimize across shopping channels makes up your Feedprint™. Brands that expand their Feedprints are positioned for growth.

Products are the atomic unit of Feedprint growth. Brands choose how deep and where to syndicate their products. Together, channel exposure and product availability combine to establish a brand’s Feedprint. Year-over-year, Feedprints have grown an impressive 15.5%.

Channels are the vehicles that brands use to connect products to shoppers. And channel expansion is the leading Feedprint growth driver, rising 11.7% year-over-year and accounting for 77.4% of Feedprint growth.

Alongside channel growth, brands also increased the depth of their catalog offerings, as the number of products per channel rose 3.4%. The increase in both Feedprint factors—channel exposure and product availability—indicates a period of particularly strong growth.