SOS: Save one second
‘I’m incredibly honored just to be nominated alongside such talented technologies.’
So is the life of site performance. Always nominated, yet far-too-rarely selected.
Instead, those shinier, swaggier new techs often win out.
But, there's a bit of self-sabotage in this.
Overlooking performance AND adding more second-sipping apps means EVEN SLOWER site performance.
Why should you care?
Because it's crushing conversion.
Here’s what we found:
Sites that save one second of load time see bounce rate fall by 8%
and… here’s the real win: conversion rates rise 3%.
Faster sites mean fewer bounces. And, fewer bounces mean more at-bats - more chances to do what you do best - connect shopper with product.
Don’t overlook performance - it might be your best bet for an immediate conversion boost… and can fund (and optimize!) that next app.