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SOS: Save one second

‘I’m incredibly honored just to be nominated alongside such talented technologies.’

So is the life of site performance. Always nominated, yet far-too-rarely selected.

Instead, those shinier, swaggier new techs often win out.


But, there's a bit of self-sabotage in this.


Overlooking performance AND adding more second-sipping apps means EVEN SLOWER site performance.


Why should you care?

Because it's crushing conversion.


Here’s what we found:

Sites that save one second of load time see bounce rate fall by 8% 

and… here’s the real win: conversion rates rise 3%.




Faster sites mean fewer bounces. And, fewer bounces mean more at-bats - more chances to do what you do best - connect shopper with product. 


Don’t overlook performance - it might be your best bet for an immediate conversion boost… and can fund (and optimize!) that next app.


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