The value of a crawl

The ultimate measure of success of SEO goes beyond crawling, indexing, ranking, and even links. The goal - of course - is to drive traffic and, ultimately, conversions.

To truly understand the value of a URL, retailers need to know how to drive more visits.

And that starts by knowing what the upside is. The value of a single URL.

How important is a single URL? For every crawled URL, retailers see more than 100 visits on low-URL count sites. On the largest URL count sites, a single crawl delivers about 2 incremental visits. Given the breadth of these large URL sites, the power of SEO’s scale is on display: even at the highest URL volumes, visit volume outpaces the URL count.

To get more crawls, you need to expand your crawl budget. And, the impact of doing so is incredible. Just a 1 percentage point increase in crawl budget leads to a 7.1% increase in organic search traffic.