The value of a seller

Ecommerce has grown up enough to realize that profitability is the only sustainable business strategy.

This obvious focus begs the question - how do I find profitability?

The move to marketplacing provides a hint.

Marketplaces provide retailers with a clear advantage: achieve scale and agility through a curated

ecosystem of quality third-party sellers. The shopper-first benefits are terrific - more choice and assortment.

This halo extends to business impact. A single seller provides a GMV contribution of $109k, but the bottom-line contribution is even more impressive. At nearly $15,000 per seller, the path to an incremental $1m in profit is paved by less than 70 new sellers.