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Rick Kenney
Nov 2, 20233 min read
Is DTC commerce culture killing conversion
DTC commerce culture has changed. Risk-taking - and with it, innovation - have been all but extinguished.
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Rick Kenney
Jul 29, 20222 min read
The Best of Benchmarks have arrived.
The best of benchmarks for the first half of this year are here. Here are the metrics that are shaping eCommerce, Marketing, and Service.
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Rick Kenney
Mar 11, 20226 min read
Anatomy of the Shopper Journey
The shopper journey is truly a winding one, fraught with twists and turns. This anatomy of the journey provides a view of 'how am I doing?'
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Jenn MacFarlane
Mar 7, 20222 min read
On the Mark: No Mo(bile) Excuses and Members Only
February's best of benchmarks spans the lifecycle from the on-site journey (and mobile's failings) to the power of subscription.
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