Leading Lights Blog

Rick Kenney

Focus on... Seller Lifetime Value

Lifetime value isn't just for customers. Introducing SELLER lifetime value.

Rick Kenney

Q2’s Hiccup Masked Digital’s Heavy Hint

After stacking quarter upon quarter of mega growth since the pandemic Q2 2021 raised some eyebrows. With digital sales up 9.3%, execs...

Rick Kenney

Getting to know your Anonymous Shoppers

As third party cookies have crumbled, marketers have set their sights (and sites) on first-party data. Putting real customer activity to...

Rick Kenney

Focus on... Marketplace Sellers

The growth of retail marketplaces has been well documented. We all appreciate the massive scale (and continual growth) of Amazon, with...

Rick Kenney

Customer Value… on the Mark

DTC’s breakout year delivered scads of new shoppers. The pandemic induced a digital-only shopping season where brands and retailers knew...

Rick Kenney

Focus on... Marketplace Growth

As we’ve emerged from the pandemic-induced digital-only era, the new retailing reality has crystallized. Marketplace heavyweights --...

Rick Kenney

Focus on ... Customer-Centric KPIs

Customer-Obsessed. Customer Experience. Customer-centric. We all talk about putting our customer first. But, when it comes to measuring...

Rick Kenney

Cleaning Up SaaS Content Pollution

So far today, I’ve interacted with more than a dozen SaaS tools. From Asana to Canva, Hubspot to Wistia, my work day, and yours too, is...