Rick Kenney
We've come a long way, CDPs
Choosing the right tech needs to change. Analyst reports like waves and magic quadrants can help - as long as they evolve, too.
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Rick Kenney
Feb 213 min
Bots and the race to commerce conformity
chat bots are coming for commerce. will this be another step in commerce conformity, or will brands build bots in their likeness?
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Rick Kenney
Nov 2, 20233 min
Is DTC commerce culture killing conversion
DTC commerce culture has changed. Risk-taking - and with it, innovation - have been all but extinguished.
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Rick Kenney
Oct 4, 20232 min
Is RFM coming out of retirement?
We’ve lost an important marketing constraint - cost. Without it, there's no audience prioritization. Here's how to get it back.
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Rick Kenney
Sep 20, 20233 min
Insights Retro - 2023 Q3 - Commerce in transition
Sunsets here on the east coast are already beating 7pm local time, and summer officially concludes across the Northern Hemisphere this...
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Rick Kenney
Nov 21, 20229 min
Where Benchmarks Go Wrong
benchmarks are powerful, but these mistakes can derail a terrific - and high effort initiative.
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Rick Kenney
Sep 12, 20224 min
Welcome to the Digital Reset.
Digital needs a reset - marketing channels and their traffic contribution need to be reconsidered. SMS has earned a new expectation.
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Rick Kenney
Jun 7, 20223 min
Salesforce Connections … your unofficial guide is here
Salesforce Connections … your unofficial guide is here. Here's the content you should consume... and what to expect.
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Rick Kenney
May 18, 20223 min
The Impact of 3rd Party Technologies on Site Speed
eCommerce wouldn't be what it is without 3rd party innovation. When unchecked, those 3rd parties have a hidden cost - slow performance.
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Rick Kenney
Mar 23, 20223 min
Down by the Bay -- ShopTalk 2022
ShopTalk is here -- Here’s a quick take on what will make this show great, and what you can do to make it better.
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Rick Kenney
Mar 11, 20226 min
Anatomy of the Shopper Journey
The shopper journey is truly a winding one, fraught with twists and turns. This anatomy of the journey provides a view of 'how am I doing?'
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Jenn MacFarlane
Mar 7, 20222 min
On the Mark: No Mo(bile) Excuses and Members Only
February's best of benchmarks spans the lifecycle from the on-site journey (and mobile's failings) to the power of subscription.
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Rick Kenney
Feb 7, 20223 min
On The Mark: From Stills to Swift, January's Hits, Disc 1
January's true stories of what’s happening across digital, from ecommerce traffic, to acquisition costs, over to customer service.
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Jenn MacFarlane
Jan 31, 20222 min
Checking in on Checkout
It's time to embrace checkout as a big part of your ecommerce optimization efforts. Here's why.
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Rick Kenney
Oct 15, 20212 min
S.O.S: Save One Second
Speed is a gift. Three gifts, actually. Here's the value of saving one second.
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Rick Kenney
Oct 4, 20212 min
Focus on... Seller Lifetime Value
Lifetime value isn't just for customers. Introducing SELLER lifetime value.
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Rick Kenney
Aug 12, 20213 min
Focus on... Marketplace Sellers
The growth of retail marketplaces has been well documented. We all appreciate the massive scale (and continual growth) of Amazon, with...
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