Rick KenneyFeb 283 minWe've come a long way, CDPsChoosing the right tech needs to change. Analyst reports like waves and magic quadrants can help - as long as they evolve, too.
Rick KenneyFeb 213 minBots and the race to commerce conformitychat bots are coming for commerce. will this be another step in commerce conformity, or will brands build bots in their likeness?
Rick KenneyNov 2, 20233 minIs DTC commerce culture killing conversionDTC commerce culture has changed. Risk-taking - and with it, innovation - have been all but extinguished.
Rick KenneyOct 4, 20232 minIs RFM coming out of retirement?We’ve lost an important marketing constraint - cost. Without it, there's no audience prioritization. Here's how to get it back.