Rick Kenney
Where Benchmarks Go Wrong
benchmarks are powerful, but these mistakes can derail a terrific - and high effort initiative.
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Rick Kenney
- Sep 12, 2022
- 4 min
Welcome to the Digital Reset.
Digital needs a reset - marketing channels and their traffic contribution need to be reconsidered. SMS has earned a new expectation.
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Rick Kenney
- Jun 7, 2022
- 3 min
Salesforce Connections … your unofficial guide is here
Salesforce Connections … your unofficial guide is here. Here's the content you should consume... and what to expect.
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Rick Kenney
- May 18, 2022
- 3 min
The Impact of 3rd Party Technologies on Site Speed
eCommerce wouldn't be what it is without 3rd party innovation. When unchecked, those 3rd parties have a hidden cost - slow performance.
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Rick Kenney
- Mar 23, 2022
- 3 min
Down by the Bay -- ShopTalk 2022
ShopTalk is here -- Here’s a quick take on what will make this show great, and what you can do to make it better.
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Rick Kenney
- Mar 11, 2022
- 6 min
Anatomy of the Shopper Journey
The shopper journey is truly a winding one, fraught with twists and turns. This anatomy of the journey provides a view of 'how am I doing?'
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Jenn MacFarlane
- Mar 7, 2022
- 2 min
On the Mark: No Mo(bile) Excuses and Members Only
February's best of benchmarks spans the lifecycle from the on-site journey (and mobile's failings) to the power of subscription.
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Rick Kenney
- Feb 7, 2022
- 3 min
On The Mark: From Stills to Swift, January's Hits, Disc 1
January's true stories of what’s happening across digital, from ecommerce traffic, to acquisition costs, over to customer service.
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Jenn MacFarlane
- Jan 31, 2022
- 2 min
Checking in on Checkout
It's time to embrace checkout as a big part of your ecommerce optimization efforts. Here's why.
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Rick Kenney
- Oct 15, 2021
- 2 min
S.O.S: Save One Second
Speed is a gift. Three gifts, actually. Here's the value of saving one second.
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Rick Kenney
- Oct 4, 2021
- 2 min
Focus on... Seller Lifetime Value
Lifetime value isn't just for customers. Introducing SELLER lifetime value.
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Rick Kenney
- Aug 12, 2021
- 3 min
Focus on... Marketplace Sellers
The growth of retail marketplaces has been well documented. We all appreciate the massive scale (and continual growth) of Amazon, with...
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