Choosing the right tech needs to change. Analyst reports like waves and magic quadrants can help - as long as they evolve, too.

chat bots are coming for commerce. will this be another step in commerce conformity, or will brands build bots in their likeness?

DTC commerce culture has changed. Risk-taking - and with it, innovation - have been all but extinguished.

We’ve lost an important marketing constraint - cost. Without it, there's no audience prioritization. Here's how to get it back.

Sunsets here on the east coast are already beating 7pm local time, and summer officially concludes across the Northern Hemisphere this...

benchmarks are powerful, but these mistakes can derail a terrific - and high effort initiative.

Digital needs a reset - marketing channels and their traffic contribution need to be reconsidered. SMS has earned a new expectation.

Salesforce Connections … your unofficial guide is here. Here's the content you should consume... and what to expect.

eCommerce wouldn't be what it is without 3rd party innovation. When unchecked, those 3rd parties have a hidden cost - slow performance.

ShopTalk is here -- Here’s a quick take on what will make this show great, and what you can do to make it better.

The shopper journey is truly a winding one, fraught with twists and turns. This anatomy of the journey provides a view of 'how am I doing?'

February's best of benchmarks spans the lifecycle from the on-site journey (and mobile's failings) to the power of subscription.

January's true stories of what’s happening across digital, from ecommerce traffic, to acquisition costs, over to customer service.

It's time to embrace checkout as a big part of your ecommerce optimization efforts. Here's why.

Speed is a gift. Three gifts, actually. Here's the value of saving one second.

Lifetime value isn't just for customers. Introducing SELLER lifetime value.

The growth of retail marketplaces has been well documented. We all appreciate the massive scale (and continual growth) of Amazon, with...